Club Wealth Tv

For many real estate agents, the idea of selling luxury homes is intimidating. What are the critical skills required to work in this niche? What’s the difference between staging and market preparation? How do we build up our reputation to attract more luxury clients? On this episode, real estate veteran, author and luxury expert, Jack Cotton shares how to find success in the highly sought-after luxury real estate niche.   We don’t show property. We demonstrate the property and immerse them in the lifestyle that comes with the property. -Jack Cotton   Three Things We Learned From This Episode Difference between market preparation and home staging Stagers usually don’t really think about what the buyer might want. Market preparation is setting up the home for the profile of the kind of buyer you want to attract. Very often, stagers try too hard and this can actually distract buyers or make them think something is off about the property.  How to leverage the “gatekeepers of luxury” to meet potentia