Jewelry Navigator

Now that we’re in the last quarter of the year, we need to capture the attention of our clients and customers to optimize income potential as jewelry brands and businesses. If you haven’t kept ahead of your marketing plans, it’s not too late! Kathleen Cutler of Bespoke Commerce, and CEO of Kathleen Cutler Strategy shared valuable strategies that will be easy to scale to the time and client list you already have.   Kathleen is a former bench jeweler and has worked in a myriad of roles within the jewelry industry.   We talk about what jewelry designers, brands and stores can do to navigate the current retail climate to merge independent jeweler’s efforts between online, location and connecting with their ideal clients. Kathleen shares 5 simple actions you can take to have a successful holiday sales season to set yourself apart with loyal clients who are happy to provide referrals and return for future jewelry purchases. The underlying purpose and focus of our visit is to show designers and brands how th