Speak Brave Podcast

As a professional speaker and a business owner, I quickly realized the paramount importance of learning how to craft, wrangle and execute an effective Cold Email Strategy. Because, if you don’t, you will perish. Or it may take you years longer to achieve your professional goals. Your email strategy will not work until you answer the following questions: Who is your ideal customer, meeting planner, economic buyer? What do they want? How do they feel about the pain of their problem? What is the language they use to talk about their business? Main objective of the cold email is to spark an interest to start a conversation with you. Last thing you want to talk about is you. Unless, it’s about how you have helped similar companies or events in the past to achieve a specific result or transformation. That’s it. Cold email is an invitation to connect in the way that best suits your prospect. Or just get a reply in most cases! One of the greatest advantages you have is your ability to research about the relevant