Business Benchmark Group Podcast

Joseph Lattouf, Co-Founder of Hairhouse Warehouse with his brother Tony, shares the incredible story of his life in business. From humble beginnings of buying a single “run-down” hair salon in Doncaster, Victoria in 1987, to eventually becoming Australia’s number one hair and beauty franchise with over 150 stores, he gives us his insight into the highs and lows of his journey, and what it took to achieve this astonishing success. In a very brief summary: Persistence, hard work, passion and always striving to be better each and every day. He calls his formula “Opening Day Attitude” – having the same drive to succeed every day that they had when they launched their business for the very first day. Timestamps: 7:25 – Opening their first salon in 1987 – “Lattouf International” 10:05 – Starting Hairhouse Warehouse in 1992 14:05 – Ten years in business, running the business by the hour 15:36 – First setting up the franchise 17:26 – Opening an “upmarket” store and how that challenges their value propositi