Business Benchmark Group Podcast

Many business owners say they win a lot of their clients through word-of-mouth However, we find that many of these same business owners who claim this actually have no structured process in place – the referrals come randomly and unpredictably. In this episode, our Senior Strategist Damien Churton shows us how to get more people to recommend us. • 2:38 – Damien discusses his experience • 4:43 - Where do you get recommendations? o How do you build and leverage your existing network? o How to identify your circle of influence • 8:05 – Get clear on your ideal target market. • 10:55 – What to say when asking for the referral. How clear is your ask? • 15:25 – Dealing with your head trash • 19:20 – You need a structured process This is just a brief overview of building an effective referral strategy. We encourage you to download our eBook and sign-up to our weekly EDM were we discuss each of these steps in far more detail, and give you activities to put in place which wil