Mastermind Your Launch

Re Perez is a Brand Strategist and CEO of BRANDING FOR THE PEOPLE, a leading branding agency that helps emerging entrepreneurs and established small businesses achieve rapid growth, whether it's doubling, tripling or quadrupling their income. In today's interview, he shares just how to get inside the mind of your ideal client to create the brand that perfectly communicates your value in a way that speaks to them. Mission: After traveling the world working with some of the top global brands, Re felt a stirring to create more impact. After taking time away to clear his mind, he connected with the powerful mission to bring his knowledge of branding strategy to the everyday entrepreneur and small business. Mindset:  Like so many at the beginning, he wondered if his new business would work.  Re shares that "even the best of us have some sort of fear of the unknown." His advice for anyone in this place is to see the big picture, connect with your "why" and know that you have nowhere to go but up! Marketing:  I love