Mastermind Your Launch

35: Rick Fossum, Branding Expert, creating a meaningful human relationship with branding

Informações:

Sinopse

Rick Fossum is a creative and critical thinker with a passion for people. He’s a problem solver who’s had unique opportunities to work alongside talented Designers and Developers, experienced Brand Strategists, Marketing Managers and Management Consultants. With over 20 years of agency experience, Rick has lead design or brand marketing efforts for major brands including General Mills, Glock, Major League Baseball, and Newell Rubbermaid. He believes that an effective brand and consumer relationship shares the same qualities of a meaningful human relationship—authenticity, value, trust, and endurance. Rick lives in Roswell, Georgia with his wife Susan and their sons Alex and Sam. Mission: Rick found himself at a crossroads with a choice to either take a job or change the world. He chose the latter and connected to a newfound passion for doing work that he loves. Mindset: As a new entrepreneur, Rick still has a focus on creating financial security for him and his family. However, his mindset is much more than j