Something Ventured -- Silicon Valley Podcast

156: Is “Working Backwards” the Most Important Business Book Ever? Lessons from Amazon

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In their new book “WORKING BACKWARDS: Insights, Stories, and Secrets from Inside Amazon” (St. Martin’s Press, February 9, 2021.) Bill Carr and Colin Bryar share Amazon’s secrets.   They had a front row seat for most of Amazon's history, and they are sharing what they learned in their new book. Not only is Amazon one of the most valuable companies in the world, it has succeeded across a stunning array of categories from web services to movies.  So it’s hyperbolic, but possible to make the case that this is the most important business book….ever. “Like being in the room with Jeff Bezos” Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practi