Unleash Possible: A Podcast For B2b Sales And Marketing Leaders
26: Align Your Brand with a Compelling Purpose w/Greg Perotto
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:20:07
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Sinopse
Successful brands need to be authentic, genuine, and true to the purpose behind the brand. In this episode, Greg Perotto, VP of Brand & Communications at HootSuite, discusses the importance of having a compelling purpose combined with a compelling point of view that aligns your brand with your company culture, its employees, and your customers.
