Doing Good Podcast - Amra Naidoo

In this episode I had a chat with Andy Last who is the co-founder of Salt. Recently acquired by MullenLowe, and now known as MullenLowe Salt, the company is a strategic communications agency. As one of the first companies in the UK to be accredited as a B-Corporation, MullenLowe Salt advises organisations on they can use social issues to drive growth, and how communications can effect change to bring about better business results and social progress.   In this episode we chat about how communications can be used as a tool to drive positive social changed. As an example that we discuss in this episode, you’ve likely seen the Lifebuoy soap campaign which Andy has worked on for over a decade - it’s one of the award-winning social campaigns that he’s been behind and an exampled of how change can be effected through communications.  With over 25 years of experience in the industry, Andy has led the development of salt’s Social Mission model to create sustainable, progressive campaigns for brands and businesses, as