Sales Lead Management Association Radio

Some say direct mail has been superseded by digital ads.  Some say direct mail paired with digital ads brings results that exceed expectations for extraordinary results.  To find out if this is true and how it works, our host Jim Obermayer interviews the founder of Taradel, Jim Fitzgerald.  Taradel has a platform that uses the latest database disciplines for a defined target audience to bring higher results by using direct mail and digital communications.  ----more----  About Jim Fitzgerald Jim Fitzgerald is the Founder and CEO of Taradel, a martech company located in Richmond, Virginia. The company's All-in-One platform integrates direct mail and digital advertising services which are used by thousands of SMBs in the U.S. and Canada.   Since 2003, Taradel has worked with over 17,000 small business customers and established "white label" partnerships with some of the biggest brands in the world - including the United States Postal Service, Canada Post, Staples and FedEx Office.  Under Jim's leadership,