Sales Lead Management Association Radio

CRM systems are seldom simple to use, and never created based on a salesperson’s preferences.  During our interview with Ani Chiuzan head of customer marketing at Pipedrive we found a salesperson oriented tool that is both.  Ani discusses the basics of a CRM system that salespeople like and what separates CRM from Sales Lead Management Software. ----more----  We discussed: What makes a great CRM system? Why CRM abandoned its original purpose to serve the sales representatives' needs. What is the difference between CRM and SLMS, or is there a difference? What salespeople dislike most about CRM systems. Is Sales Lead Management Software really separated from CRM? About Pipedrive Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson's point of view. Today, Pipedrive is used by sales teams at more than 90,000 companies worldwide. Pipedrive is the top-rated CRM and has offices in Dublin; Lisbon; London; New York; Prague; Tampa/St. Pete; Tallinn and Tartu, Estonia; and, with t