In My Mug Audio

Buying coffee is simple, right? A farmer has coffee, you have money...easy! Well, not so much. One of the realities of coffee farming is unscrupulous coffee buyers turning up, promising the world and then not honouring their promises. For this reason, we never ask too much of the producers we work with for the first few years - you have to earn trust. Eventually, they trust us to be reliable and keep coming back. In the case of the Aguileras...well, it took them 8 years or so to warm to us. That’s just how it goes sometimes. Here at Hasbean, we love to celebrate the awesome things that happen when strong relationships are built between roasters and producers, and Finca Licho is a shining example of that ethos. We first bought from this farm way back in 2007 when it was awarded 4th place in the Cup of Excellence. Fast forward thirteen years (gosh I feel old now), and Licho has become a firm favourite – both with customers and our little Hasbean team. The arrival of coffees from Finca Licho is greatly anticipa