Rosenfeld Media

Researching the Researchers: From 721 responses to 5 personas to a new conference

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Sinopse

Four members of our Advancing Research curation team join Lou to discuss the research they did to help shape our inaugural Advancing Research conference (New York City; March 30-April 1, 2020). The team analyzed over 700 survey responses (including about 10,000 answers to open-ended questions!) to learn about user and customer researchers, their learning behaviors, and what they want from conference experiences. Read their summary of the results here: https://rosenfeldmedia.com/advancing-research-community/archive/who-does-research-and-how-do-they-learn/ ; you can also explore the study’s quantitative data yourself via Tableau: https://public.tableau.com/profile/lou.rosenfeld.rosenfeld.media#!/vizhome/WhoDoesResearchandHowDoTheyLearn/StoryDraft1 Podcast guests: Abby Covert (principal investigator), Staff Information Architect at Etsy Sean Oslin, Consultant at Aventine Hill Partners Rocio Werner, Senior User Experience Researcher at ZS Patricia Thommi, User Experience Researcher at ZS The rest of the team: