Ecommerce Q&a

Customer lifecycle email = orienting your email around the customer’s current status (prospect, purchased, ongoing, at risk) The basics you’re already doing: transactional email - new account registration, order notification, shipment notification (your store already does this) marketing email - email newsletters. Here's what you MIGHT be doing: drip emails - typically used for educational content delivered around a particular product / service that deserves explanation (think “3-day weight loss course”) ...we’re going to hack this approach! 3-step process to customer lifecycle email: Get the voice right -- email your customers manually when they stop talking to you until you know how to word it Craft your emails -- translate your manual content into generic emails that are still friendly. Make them as human as possible -- “Sent from my iPhone”, send from a real customer service rep’s email address, not a role based email. Turn on your program -- plug in the emails into your tool of choice. Email checklist