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057: Mark Carnegie on Wisdom of the Crowd, PR, Community & Failing Fast and Small.

Informações:

Sinopse

1. Mark’s 3 specific criteria for investing 2. Why he actively focussed on building a community around his business 3. Why he believes that every business needs to become their own PR agency 4. What he keeps pinned to his wall to prevent him forgetting about his failures. - Listen out for: his marketing philosophy that was inspired by Australia’s best known advertising man - John Singleton.