This Old New Business With Jeff Korhan
Buyer Personas: Insights for Experience Driven Marketing
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:38:37
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Sinopse
Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. She offers a compelling strategy for marketers seeking the confidence to say: “This is what really matters to our buyers. So here’s the plan.”
