It's No Secret With Dr T.

Michael Hanrahan owns a publishing company in Melbourne Australia, Michael Hanrahan Publishing, and is the author of Stand Out, 7 steps to self-publishing a book that will build your profile, promote your business and make you stand out from the crowd. Today we discussed: Why the lines between traditional publishing and self-publishing have become blurred. Self-published books use to have poorly designed covers, sub-standard layout and poor print quality. They looked cheap, but not anymore. Technology has changed the publishing world. Everything runs on a digital workflow and it’s now more viable to do short, high-quality print runs. Printing 200 copies is now quite common. It now only takes three months from a written word document to finished book. What is an ISBN and why is it important? ISBN stands for International Standard Book Number and you need to get this right. Every book and eBook has an individual ISBN number and some self-publishers make the mistake of trying to use the same ISBN number for diff