It's No Secret With Dr T.

Today I talk with Paul Wright about the concept of information marketing and packaging your thoughts for profits. Paul Wright is a Physiotherapist, business coach and mentor, and author of the best selling book How to Run A One Minute Practice. It’s important to point out that you can learn a lot from other professions, outside of what you would usually listen to, which is why Paul Wright is the perfect guest for today’s episode. If you’ve been in business for many years, you’ll have intellectual property that people are willing to pay for, such as: • Templates • Tools • Resources (audio and video) • Systems and protocols Getting Started If you’re running an event, workshop, or guest speaker, you need to record it because you don’t know if it’s something that will be worth packaging at a later date. Paul did this very early on, and it is now a profitable business. Continuity Income If you sell a DVD, a book or an audio series the deal ends when cash changes hands, but long-term income comes from creating cont