It's No Secret With Dr T.

When I work with my coaching clients this is one subject I like to bring up very early because a lot of money can be wasted by not understanding the difference between Reach & Frequency. These two terms are often used by Sales Reps to assist in selling their marketing product. Basically reach is the number of people that will see your marketing message, whereas frequency is about how many times they will see it. The million-dollar question Is it better to make contact with 80 potential clients one time (reach), or is it better to make contact with only 20 potential clients four times (frequency)? A Sales Rep will tell you that they are both as important as each other; however, they are wrong. I’ll say that again – they are wrong because: Reach without frequency = Wasted money Building Relationships Marketing is about building a long-term relationship with your potential clients. Therefore it is vital for your marketing message to be consistent and repetitive, to the point of almost being boring. The more