It's No Secret With Dr T.

This week I want to talk about your education, or more importantly who is educating you? As a general rule, you should never get your marketing education from the same person who is trying to sell you advertising, and this applies to all forms of advertising, both offline and online.  The Sales Rep has one job to do: sell you advertising. And that’s what they’re going to do. It’s not their fault if you’re naive. When I first moved to Cairns from the Gold Coast my business boomed, even without me gaining any additional business knowledge. But in all the excitement, I almost went broke because I signed up for advertising that was a bad fit for my business and my target market. I was led to believe that reach was more important than frequency, and I overspent and blew my marketing budget. It was a painful learning experience, and it took me a few years to fully recover, but there was no one to blame other than myself. Hindsight Hindsight is a great teacher, and this is why I know for a fact you need to understa