It's No Secret With Dr T.

Donna Patane is a highly qualified Lawyer and Trademarks Attorney based in Cairns, and when it comes to winning a dispute in court over the use of a business name, the person owning the trademark is holding the gun, and the person with only a business name registration is holding the sword. Donna's advice is don't take a sword to a gun fight, as you will lose every time.  In this episode we discuss: Why small business owners need to protect their business names Trademark rules are similar in Australia, USA and the rest of the world (except China) The four entities, Company names, Business Names, Domain Names and Trademarks, and which is more powerful in a court of law.  A business name is there to protect the consumer, not the business owner. WOW!!! Advice for all business owners: Make sure you check the ASIC website for company and business names registrations. Also, check domain registrations and quirky variations using numbers and letters, and go onto IP Australia.  If you considering selling overseas, y