It's No Secret With Dr T.

If you want to grow your small business fast the best way to do it is to clearly identify your client avatar (your ideal client) as soon as possible, and then develop your USP - Unique Selling Proposition based on that avatar.  My guest today, Alex Frees is a Marketing Strategist. He is a frequent speaker and consultant in the areas of marketing, sales, business automation, and client/customer selection, cultivation, retention, and referral, and he is currently the Director of Marketing at Credit Suite which was recently ranked on the Inc 5000 list. What is a Marketing Strategist? A marketing strategist develops strategies and processes to enhance the marketing of a business. Marketing is a driver of revenue; it's not an expense.  The Client Avatar Many companies think they need to market and sell to everybody, but this is a mistake.  It's similar to niching down your business, except you are niching down who you are selling and marketing to. It seems like a daunting task when you're first starting, but it is