Gamification Talk Radio

Your Brain is Wired to Learn Through Stories... So Tell a Story Today

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Sinopse

Many trainers and instructional designers have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. But recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors. Should we incorporate into every training or presentation some kind compelling, story or narrative? Will a powerful narrative make your information more persuasive and memorable? Can stories be used to manipulate your learners?   About our Guest:  Jonathan Peters, PhD Jonathan holds a Master Certification in the Reiss profile He is an international speaker and writer and has spoken before audiences from Melbourne, Australia to Augusta, Maine. His specialty is marketing and customer experience, helping audiences identify what motivates their customers and learn how to speak toward those motivators. Jonathan has authored four books, including Cavemen Can’t Market, the first the Caveman Trilogy. He has also