Smc: School Marketing And Communications

Brad and Scully discuss the strength of email in marketing. In addition, they explain the difference between an editorial calendar and a marketing strategy; and how to build brand in the digital age. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on using video in social media. This week’s school marketing example: socially conscious advertising from Stabilo highlighters. The rants and raves segment focuses on four inspiring leaders.