Outperform: The Acceleration Partners Podcast
How Brands Use Affiliate Marketing to Test Performance of Other Channels
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:16:19
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Sinopse
On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.