Business For Superheroes

On today’s show, Vicky will talk on the benefits of finding a niche for your business and how it can be highly profitable to do so. Finding a niche can also be mutually beneficial for your business and for your customers. Vicky will also touch on other ways you can think about a niche and share examples on how you can identify it.   Key Takeaways: [01:13] Why does Vicky think Japan is a splendid place? [03:00] Why chewing gum is not welcomed in Japan? [04:22] How would you sell chewing gum in Japan? [05:24] The creator of Hi-Chew found a highly profitable niche. [06:02] Joe talks about his company's niche. [08:15] You can also think of a niche as doing something no one else can do.  [10:23] Still wondering why you should choose a niche? [11:40] As a small business, you can't compete with the mass market companies. [12:00] A story about Levi Straus that is a good example of finding a niche. [16:14] The point of the Levi Strauss story… [17:56] Do not try to reach as many people as possible because of a low conv