Business For Superheroes

On this episode of the Business for Superheroes Podcast, Vicky Fraser is joined by her husband Joe to talk about why some stories are sticky, while others tend to die sad, lonely deaths. Vicky will detail key elements that a story must have to make it sticky.   Key Takeaways: [01:04] What does Vicky mean by “sticky” stories? [04:51] Sharing unverified stories overshadows the scientific stories worthy of being shared. [05:59] Stories that do get shared, spread quickly and tend to stick. [06:15] How can you design a story that spreads like wild fire?  [11:35] What's the secret to telling stories that are sticky? [11:41] First – A sticky story must be SIMPLE! [12:24] There is an important difference between dumbing down and simplification.  [14:04] Look at newspaper headlines for good examples of sticky stories.  [14:44] Second – A sticky story must be UNEXPECTED! [17:56] Create curiosity in your stories. [19:54] Next – A sticky story must be CONCRETE! [22:32] Penultimately – A sticky story must be CREDIBLE! [23