Start-up Speakeasy

April Bowles-Olin from blacksburgebelle.com she started out as  jewelry maker and Etsy was her platform of choice to dive into the biz world.  As April learned the business ropes, she picked up marketing skills for handmade products and selling strategies. After realizing that business side of things intrigued her a bit more than becoming a mini jewelry factory, she switched gears and began helping other artist design a business and lifestyle they truly want and enjoy. These days, she translates the latest marketing tips and strategies into tailored guides and advice for creative entrepreneurs. In this interview we talk about the 3 Sure-Fire Ways to grow your creative business (no marketing budget required). 1. Gut Check: Are you undervaluing your work?  April’s pricing tips: If you think you’re not charging enough.  You’re not charging enough. What are your competitors are charging + what makes yours different?  Make sure to communicate to your audience  what sets you apart in your product descriptions.