Start-up Speakeasy

Mallory started her artsy career creating reconstructed clothing and selling her custom items at craft fairs and markets. She quickly realized how difficult it was to scale her business by selling items that were so one-of-a-kind, and restructured as she began to think bigger about her small biz. Mallory’s revamp emerged as MissMalaprop.com in 2006 as a blog and online shop to promote her work and other artists and designers here in New Orleans.  Alongside her new online home base, she doubled up on exposure by selling other people’s art in local markets and her handmade jewelry at trunk shows, pop-up boutiques, and art markets. She’s been working both sides of the coin for nearly 10 years and it’s her strategy for getting her products and brand in front of a larger audience.   Mallory seeks out the art markets with audiences that are a perfect match for her products, all while plugging her blog and online shop in addition to web shoppers. Pretty smart, right? With so many makers participating in art mar