Start-up Speakeasy

#028 Growing Pains of the Solopreneur

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Melissa Burkenheimer is a graphic designer who after working for a design firm, realized that there was little room for growth… it was time to be resourceful and tap into creative ways of finding her own clients. She started as an ambitious freelance graphic designer with nothing more than a few grassroots marketing strategies up her sleeve.   She rush printed a stack of business cards and headed out to networking events and Chamber of Commerce meetings. She rolled up her sleeves and did the work.  Melissa built relationships, connected with other small business owners and really put herself out there.  Eventually, her old school tactics worked and she gained steady traction in her business. Over time, she expanded her offerings, grew her business and gained a handful of noteworthy clients such as Sean Malarkey and James Wedmore. What happens when you get a few spectacular clients referring you to their friends?  It’s time to upgrade your systems, up your game and work through some growing pains. This week’s