Start-up Speakeasy

The Start-Up Speakeasy | Episode #031 Show Notes: http://kristyoustalet.com/31   Guest: Liz Lockard Host: Kristy Oustalet   Liz works with small business owners drive the right kind of traffic to their wesbites and get more out of that traffic through online marketing Analytics and SEO Strategies.   Oh, and I did I mention she makes it super approachable?  Hallelujah!   SEO Food for Thought: There are over a billion searches each month on google Think about your own buying process.  How much do you rely on google when making a purchase?       Here's where to start: Make sure that you know what you offer and who your customer is on an instinctive level What words do YOU use vs. What phrases do THEY use? Keyword- the phrases that you type into google   Super Simple Format for SEO- to cover your bases   On-site Methods Doing stuff on your site to better optimize for ideal phrases that customers are searching - use google keyword planner and find your ideal clients keyword phrases - how to optimize a page on the