Uncovering Aha! | Data-savvy Brand Strategy
The CMO’s frustration with analytics and how to solve it
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:16:12
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Sinopse
A CMO is under pressure to make informed decisions that affect a company's short- and long-term goals and initiatives. Oftentimes, data and analytics are a great resource for a CMO - but not always. In this episode, we discuss how a CMO can use predictive analytics as a powerful tool alongside more traditional data and analytics reporting.
