Uncovering Aha! | Data-savvy Brand Strategy
The case for adding marketing analytics
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:16:14
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Sinopse
Often, a company’s internal analytics functions are housed somewhere within the finance department to monitor things like cash flow and other operational data. In this episode, we make a case for establishing marketing analytics as part of that team’s function, which would then be able to inform a CMO’s decisions with more detailed sales data.
