Uncovering Aha! | Data-savvy Brand Strategy
Why your ad agency should handle your campaign reporting
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:17:45
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Sinopse
Analytics are a critical component of any marketing campaign. But who should be in charge of that reporting? In this episode, Jan-Eric and Zack make a “controversial” case that your ad agency is the most qualified to take on the responsibility of marketing analytics, and detail four factors to consider to avoid any potential conflicts of interest.
