Starting From Nothing - The Foundation Podcast | Building Your Business Entirely From Scratch.

Lisa Bodell is the founder and CEO of futurethink, which enables organizations to embrace change and become world-class innovators. She’s also the author of two books: Kill the Company, which is about how to get rid of thing to make space for innovation, and Why Simple Wins which is about how can we get to the work that matters by making simplicity a habit or rather how to make simplicity an operating principle to make innovation happen. In this interview, Lisa shares how to overcome the complexity trap, and figure out what is holding us back from making change in our organizations. Ultimately, it comes down to defining simplicity, “killing stupid rules”, and asking killer questions.   In This Interview I ask: 3:20 - How do we start down the path of innovation? 5:25 - How do you measure the productivity of “thinking time”? 8:00 - What are we not doing, in terms of cultivating our employees, that is preventing their ability to think, and not do what they’ve always done. 9:55 - How do we create the culture of [