Starting From Nothing - The Foundation Podcast | Building Your Business Entirely From Scratch.

Aaron Vidas is the founder and CEO of Strategy Box, a company that helps others companies find their most profitable customers and creates radically simple plans to help them grow.   In this interview, Aaron talks to us about how he transitioned from moving back into his childhood home and working with low leverage clients to working with companies ten times as big and quadrupling his rates.     In This Interview I ask: 5:09 - What did you study in university? 6:04 - Knowing what you know now, [would] you go back and do that university program? 8:23 - What are some of your ongoing takeaways from backpacking through China? 17:31 - How did you go about firing your own clients? 24:50 - What shift did it take to go from calling companies making under a million in revenue to companies that were 10x-ing that? 29:08 - What does simplification actually mean? 33:28 - What are people doing wrong when they’re tracking the lifetime value of a customer, and how does that affect what they’re able to do with that informatio