Sales Enablement Lab With Thierry Van Herwijnen | Enabling Sales Conversation That Matter

Tamara Schenk is a Research Director at the MHI Research Institute focussed on Sales Enablement. She is one of the key thought leaders and influencers in this rapidly evolving space. During this week's podcast Tamara shares her perspectives on Sales Enablement. She shares how she has seen Sales Enablement evolve from a highly fragmented function with disconnected programs to a much more integrated selling systems approach in the recent years. Tamara shares how you can create your own selling system based on her four key principles: Map your sales execution to your business strategy Define which Sales Enablement Services you want to offer Measure your impact through Sales Enablement Operations Focus on reinforcement, adoption and change management We also touch on the million dollar question, to who should Sales Enablement report in the organisation? Sales,  Marketing or ... ? At the end Tamara will give you her top 3 tips you can use to start building your own selling system today! Are you interested to par