The Knowledge And Mileage Podcast

On this episode of Knowledge and Mileage, Kris talks with Michael Johansson, founder of Gasp Clothing and Better Bodies. We dive into what it takes to build a successful fitness brand as well as the latest from Gasp HQ, Destination Dallas. Listen to the end to hear what's next for body building's premiere apparel line and what's coming with the brand new Destination Dallas gym. Time Stamps What is Destination Dallas and what do we have to look forward to with the new location? [3:45] How did he get involved in the industry of bodybuilding and fitness in the first place? [6:30] Creating a brand of his own, the process that went into it, scaling and the challenges he faced [12:45] What distinguished his brand from the rest of the market? [18:25] Breaking into the international market, the origins of GASP, the importance of getting the ‘feeling’ into the product and more [20:57] Where was his marketing put into? [27:43] How does he go about choosing ambassadors for his brands? [30:00] How success is NOT measure