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Matt D'Avella is the director of the award-winning Netflix documentary Minimalism. His first feature-length documentary Minimalism was trending on Netflix and broke the top 10 documentaries on iTunes. Matt is also a host of The Ground Up Show.   This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE.   In this episode you'll learn: [01:00] How did Matt create Minimalism [02:37] How to generate an initial sales bump in iTunes [05:02] About creating a watchable film [05:40] What to look for in the first cut [08:00] How not to lose your story in the process [11:05] How did Matt fund the making of Minimalism [12:50] Music is an important part of the film [14:25] Mistakes don't take too much away from viewers [17:25] You're more timid in the early shoots [19:06] Release strategy for Minimalism [23:07] How did Matt get an intro to Netflix [24:30] What are Matt's plans for the future [27:10] Why Matt started focusing on his podcast [29:05] How minimalism opens you up to