Raintoday's Sales Tips & Techniques Podcast

Language Patterns that Help You Persuade Customers—An Interview with Peter McLaughlin

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Sinopse

Salespeople are often taught to offer buyers rational-sounding reasons for them to buy something. The reality is decisions are made on an emotional and unconscious level. And sellers can use language patterns to affect buyers' decisions. Listen as Peter McLaughlin, author of Becoming the Customer, discusses how to use language patterns alongside sales techniques to persuade customers.