Raintoday's Sales Tips & Techniques Podcast

3 Steps You Can Take to Generate Qualified Leads—An Interview with Scott Armstrong

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Sinopse

Making sure sales teams receive qualified leads can be a challenge. The problem can be alleviated if marketing teams take these three steps in their online marketing campaigns: focus on measurable objectives, focus on the customer, and monetize engagement with prospects. Listen as Scott Armstrong discusses each of those, as well as explains what to include in an online marketing program.