Working Without Pants - For Agency Owners & Consultants

140: Marketing for consultants with Michael Zipursky

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Sinopse

In this week’s eye-opening episode, I dive into a great interview with Michael Zipursky, coach and CEO of Consulting Success.  With a background in building and consulting businesses in North America and with multibillion-dollar businesses in Japan, he’s developed a coaching program that began as a blog and then morphed into what is now helping hundreds of consultants build successful businesses by adding six to seven figures to their annual revenues.    You may notice a familiar face here because I’ve interviewed Michael before. I’ve brought him back because recently his company conducted a Marketing for Consultants Study that I find fascinating and is full of valuable information and which marketing techniques can help build a successful business.   In this detailed study, 34,000 consultants were surveyed to find out what is actually working in their marketing techniques- what tactics they’re using and getting results from. The survey identifies and compares what high-performing consultants are doing vs lo