Ann Kroeker, Writing Coach

What if the stories we've been told about success are wrong? What if you could unlock secrets that shave years off your writing journey? In this interview, Ron Friedman demystifies the writing process and introduces a surprising path—a fast track, if you will. He says "it is the path by which so many writers and artists and inventors and entrepreneurs have succeeded." What's the path? Reverse engineering. https://youtu.be/agCtQaSQfXw To reverse engineer, we start with extraordinary projects and work backward to figure out how those writers pulled it off. "By comparing the ordinary against the extraordinary," Ron says, "we can't help but identify the elements that make extraordinary work succeed, and thereby improve our skills." With this book Decoding Greatness (June 2021), Ron hopes to offer "tools to not just execute at a higher level, but to embrace some of those dreams they've abandoned from their youth." Listen to our conversation for practical insights you can apply r