Offline Internet Marketing

SHOW NOTES: SUMMARY Everyone is telling you that you need to build an email list. The problem is that many of these people don't know why they are telling you this. It's not about building an email list. You do need their email addresses, but it's about building brotherhood. That's how we built a 10,000 member organization of some of the most passionate people on the planet. Build something better than the email list. BUILDING A MEMBERSHIP I get asked why I chose to build a membership. My answer is simple. It wasn't a choice. It's what worked. Our opt-in conversion skyrocketed to over 90% when we started offering a membership. People want to belong to something.  MEMBERSHIPS ARE NOT EASY Saying you are starting a membership organization is easy. It is the execution that is tough. To execute a membership you have to belong to your members as much as they belong to you. Sounds easy huh? GETTING PEOPLE TO SIGN UP This sounds hard, but it actually isn't difficult if you commit to it. The key is believing in your