Sales Funnel Mastery: Business Growth | Conversions | Sales | Online Marketing

In this episode we'll discuss the incredible power of telling people your weaknesses, also known as a damaging admission. It's counter-intuitive but works like a charm. These days consumers are looking for someone to trust. This strategy allows you to be that trustworthy advocate for them while increasing your positioning, conversions and revenue. Transcript: Hey, this is Jeremy Reeves and I want to welcome you back to another episode of the Sales Funnel Mastery Podcast. In this episode, we’re going to talk about ‘Damaging Admissions’. If you don’t know what Damaging Admissions are, that’s a marketing and copyrighting technique that’s essentially where you actually purposely show weaknesses in your product or service. And you do that for a couple of specific reasons. So that’s what we’re going to talk about today. It’s actually a really powerful technique. I know if you’ve never heard of it before, it might sound a little bit strange. And if you have heard about it, I think it’s a good reflection back on what