Like Nobody's Business

No. Nein. Nyet. Non. Little words in whatever language we speak. Big mischief if we don't use them when we should. We end up half-committed to projects and other decisions we know we really don't support, taking precious time away from other priorities, working without the focus that comes from commitment. Resentfully wasting time. Search Amazon.com and you'll find a staggering amount of books in getting to "yes" but nary a one on getting to a "no" or saying "no" for that matter. Curiously, most of the ones on saying "no" were written with children in mind. Truthfully, some of those books purport to be sales manuals, but are little more than cheap verbal manipulations designed to satisfy us. Funny enough, I can't tell you how many salesfolk I've met who hate being "sold to." They hate when someone doesn't take "no" for an answer. We all do. And still their bookshelves are lined with books that keep spreading the magic. In this business 2.0 world of relationships we find ourselves on a collision course