Get It Done Business Mum:

Episode 44: How to Increase Sales by Narrowing Your Niche with Jo Foster and Janine Ogg We have observed that most people start a business with a very wide range of niche. People think that a wider niche could get you more clients, which means more sales. That’s how we started years ago, as Love Your Small Business, targeting all women entrepreneurs. There are a lot of women entrepreneurs, but having a wide niche didn’t work because it’s too vague, too broad, and has high competition. Then we refined our niche to mums trying to build a business part-time, and it was a success. Why narrowing your niche earns you more clients and make more sales With a refined niche, customers easily say yes to you. Mums in business know that we understand them – their challenges, wants, and struggles because we’ve solved it with other mums in business in the past. We can offer specific solutions as experts with a narrow niche, without much competition. It is also easier to create products and services. Once you have narrowed y