Unthinkable With Jay Acunzo

SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.   TODAY: Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love?   (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW:   Scott's side project: http://www.ihearofsherlock.com/   Scott's newsletter and related mini-podcast: http://fullmontyshow.com/   Scott's Twitter: http://twitter.com/scottmonty   Jay's Twitter: http://twitter.com/jayacunzo   Jay's Snapchat: http://snapchat.com/add/jayacunzo   TOPICS DISCUSSED: Marketing Media Newsletters Technology Sherlock Holmes Sir Arthur Conan Doyle I Hear