Circular Metabolism Podcast

On episode number 8 of the Circular Metabolism Podcast, we had the chance to chat with Julia Vol, previously Governments & Cities Network Manager at the Ellen MacArthur Foundation.I was particularly interested to discuss with Julia to better understand how the EMF managed to create such a momentum around circular economy in such a short notice. Indeed, as a researcher on the topic for some years I have wondered for quite some time why this expression became so popular compared to the green, blue or resilient economy and what were the arguments that convinced this vast array of stakeholders ranging from very large companies, to governments and to startups. According to Julia, circular economy took off so quickly because unlike other sustainability agendas and plans, it is an economic agenda that is focusing on innovation, business development, job creation, etc. which makes sense to most businesses. On top of that, the EMF managed to be at the place at the right time to capitalise on existing initiatives f